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SERP Web Design
SERP Web Design is the combination of two very important aspects to attaining a strong online presence. To better understand how this combined process is more effective and efficient when done together, it is important to know how each of these individual fields help to serve you and your website.
SEO, short for Search Engine Optimization, is all the tools and tactics, both on-site and off-site, that are used to increase the chances of a website ranking higher in the search engines.
SEO is comprised of the structuring and application of:
Web Design’s main focus, on the other hand, is not to bring more visitors in, but to make the actual site as aesthetically pleasing and functional as possible. In short, it seeks to please online visitors rather than bringing them there. It does this through the use of various “web languages” and techniques like:
SEO + Web Design =
SERP Web Design
The combination of both these components (SEO + Web Design) assures that a website is properly structured and programmed in such a way that other SEO tactics can be employed with ease as it is built and thereafter. This compatibility should be the foundation on which all SEO and web development structures and techniques rest upon.
The Advantages of SERP Web Design
Most of the time, when an individual or company begins to establish their online presence (i.e. creates a website), they usually do so without hiring or consulting a relevant authority (firm or individual) on how to properly optimize during its initial development. This is a mistake that usually costs them dearly later on down the road. The following will give you an idea of just how much it may cost you, if you choose to ignore the SEO + Web Design component right from the start.
You never get a second chance to make a first impression. After your site gets indexed by the search engines, it is going to be harder to change their view later on down the road. For example, if you are not satisfied with your website’s traffic and want to hire someone to add more of an SEO component to it, you may have to wait a long time before the search engines recognize these new changes. You see, by this time your site has already been “indexed” and it could take up to a month or longer to review the new design and/or content. This being the case, wouldn’t it just make more sense to get in good with the search engines right from the start?
It will cost you more money. When you hire a firm to develop and optimize your website “in-house”, they usually offer you a package deal, which cuts down the cost of performing these tasks separately. What is more, if your website is not SEO compatible right from the start, you will most likely have to continue running “SEO campaigns” time and time again to keep your site ranking high on the searches. With SERP Web Design, your site is fully optimized, from the beginning
It makes the process harder. Not only will you make it more difficult for yourself if you do not optimize your site during the design process (more time spent looking for the right SEO professional and/or more money spent revamping or rebuilding your site later on), but it will make it harder for any SEO specialist you do end up hiring to do a proper job. They can only work with what they have been given. So, if your site is not SEO-friendly to begin with, they may not be able to do what is needed to fully optimize it.
Now, although these are just some of the problems:that can occur when you do not consider designing your site with SEO in mind, lets take a look at it in more positive terms and see what you can gain by doing so.
You save time. Your website will be built already optimized the first time around. This means there will be no need to re-index your site, look for an SEO specialist, or have it built from scratch --- again.
You save money. Hiring one company that can build an “optimized website” will be much cheaper than doing it at different times and through different channels. There is a lot of redundant work that goes along with web design and SEO, so you could be billed for the same work more than once by doing it at different stages.
You avoid hassles. You will never need to worry about having to redesign your site in the future because it is not SEO compatible. Nor will you have to deal with two teams (one for web design and the other for SEO) not being able to agree upon a suitable platform in which to incorporate them both (SEO and Web Design). Your SERP Web Design team will make sure that your website looks good, is user-friendly, and ranks high in the search engines from the “ground up”. What is more, if they happen to face any difficulties, they are in a better position to rectify it, since the SEO and the web design teams work together, and therefore can communicate with each other more effectively and efficiently.
In conclusion, combining SEO and Web Design can be quite challenging, yet extremely rewarding at the same time. The good news is that if you hire a reputable company to do all of this for you, you experience all of the rewards and none of the challenges.
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